Beyond Amsterdam: Discover the Netherlands’ Hidden Gems
If you’re looking for Netherlands hidden gems, this episode is your invitation to discover the country beyond Amsterdam.
I’m joined by Rachel Heller, a longtime resident and Founder of Rachel’s Ruminations, who shares what it’s really like to explore the Netherlands beyond the main stops.
We talk about life in Groningen, visiting Amsterdam in a more thoughtful way, and why hopping on a bike outside the city might be one of the best things you do.
Rachel also introduces lesser-known spots — like Bourtange and the historic towns of Friesland — that offer a quieter, more local feel.
If you’re looking for a more meaningful way to experience the country, this episode will give you a few ideas.
And maybe shift how you think about visiting altogether.
Want to chat more about the Netherlands?
Send me a note at [email protected]
In this episode:
1:07: Introducing Rachel Heller
3:50: Rachel’s Story
6:27: Placing the Netherlands on the map
7:13: Amsterdam
12:40: Bourtange, Friesland and Elfsteden
18:55: Cities near Amsterdam
20:05: Tulips & Windmills
26:36: Islands & Coastline
30:15: Favorite places
38:12: The Hauge & Rotterdam
40:10: Logistics & Tips
49:31: Take aways
53:05: Wrapping it up



Beyond Amsterdam: Discover the Netherlands’ Hidden Gems
(For those who prefer to read)
If you’re looking for Netherlands hidden gems, this is your sign to look beyond Amsterdam.
Now don’t get me wrong.
Even thought I haven’t been to Amsterdam personally, I know from clients and other travelers that, for some, it is absolutely worth your time.
But as I chatted with Rachel Heller, a longtime resident of the Netherlands and Founder of Rachel’s Ruminations, it became very clear — this country has so much more going on than most people realize.
And honestly?
It’s the places beyond Amsterdam that might just surprise you the most.
Rachel’s story
Rachel didn’t just visit the Netherlands, she has built a life there.
After meeting her Dutch husband while serving in the Peace Corps in Malawi, she eventually made the move
She has now been living in the Netherlands for nearly three decades.
Today, she’s based in Groningen, a lively university town in the northeast.
It’s the kind of place that doesn’t always make it onto a first-time itinerary, which is exactly why it intrigues me.
A smaller city, a younger vibe, and the countryside right on your doorstep.
Already we’re getting into Netherlands hidden gems territory.

Rethinking Amsterdam
Let’s start where most trips begin.
Amsterdam can be busy.
Really busy.
Especially in summer.
Rachel shared a perspective I love — you don’t have to skip Amsterdam, but you can experience it differently.
Instead of heading straight for the most crowded sights, consider smaller, lesser-known museums like the Canal House Museum or the Dutch Resistance Museum.
You’ll still get the history and culture, just without feeling like you’re elbow-to-elbow the entire time.
And timing matters.
Fall and winter?
Quieter.
More space to actually take things in.
If you do visit in peak season, go early in the day and book ahead.
A little planning goes a long way here.

Cycling
You can’t talk about the Netherlands without talking about bikes.
But here’s the twist — Amsterdam might not be the best place to hop on one.
Between the crowds, the pace of local cyclists, and the general chaos, it’s not exactly beginner-friendly.
Instead, Rachel recommends getting out into the countryside, where cycling feels more enjoyable.
Flat landscapes, dedicated bike paths, and drivers who actually respect cyclists.
This is where you get that classic Dutch experience.
And honestly, cycling through quiet villages and open landscapes?
That’s where those Netherlands hidden gems really start to reveal themselves.
The kind of places most people miss
This is where things get fun.
One of Rachel’s top recommendations is Bourtange, a star-shaped fortress village near the German border.
It’s the kind of place you look at and think, “Wait. How have I never heard of this?”
You can walk along the ramparts, look out over the surrounding countryside, and wander through a village that feels like it’s been quietly holding onto its history.
Then there’s Friesland, a region filled with small towns, historic charm, and a slower pace.
This is where you’ll find Elfsteden, the Eleven Cities.
Each has its own story, many of them once tied to the sea before the Dutch quite literally reshaped their landscape.
These are the kinds of places that define Netherlands hidden gems.
Not flashy.
Not crowded.
Just quietly beautiful.


Tulips without the crowds
If you’ve ever dreamed of seeing tulip fields, you’re not alone.
Most people head straight to Keukenhof.
And yes, it’s stunning.
But it’s also packed.
What I loved about Rachel’s insight here is that tulips aren’t just in one place.
They’re grown all over the country.
Head to regions like Flevoland or the Noordoostpolder, and you’ll find those same vibrant fields with far fewer people.
You can walk, drive, or even cycle through them at your own pace.
Same beauty.
Different experience.
Windmills
Windmills are another classic image of the Netherlands.
And places like Kinderdijk are often top of the list.
But Rachel pointed me toward Zaanse Schans, just outside Amsterdam.
Here you’ll find a collection of working windmills, each with its own purpose — from sawmills to oil mills — along with traditional houses and walking paths that make it easy to explore.
It’s charming, a little more varied, and a bit more relaxed.
Exactly the kind of place that fits into a Netherlands hidden gems itinerary.


Don’t skip the coast
This might be one of the most overlooked parts of the Netherlands.
There’s a whole stretch of coastline and a chain of islands along the Wadden Sea that most international travelers never even consider.
Think wide sandy beaches, rolling dunes, and long walks with the sea breeze in your face.
Places like Texel and the smaller islands offer a completely different feel — less about sightseeing, more about just being there.
Add in a bike ride through the dunes or a quiet café stop, and you’ve got a side of the Netherlands that feels refreshingly simple.
A slower way to experience the Netherlands hidden gems
One of my favorite parts of this conversation was Rachel’s take on slowing down.
You don’t need to see everything.
In fact, you probably shouldn’t even try to see it all.
Whether it’s spending a day wandering through a town like Delft, cycling between villages, or even trying something like a boat-and-bike tour, the Netherlands really lends itself to a more relaxed pace.
And that’s often where those Netherlands hidden gems show up — when you give yourself the time to notice them.


Final thoughts on the Netherlands’ hidden gems
The Netherlands might be small, but it’s layered.
Yes, Amsterdam is a great place to start.
But it’s what comes after that can really shape your experience.
From historic villages and lesser-known cities to coastal landscapes and countryside cycling, there’s a whole side of this country waiting beyond the usual stops.
And if you’re willing to go just a little further, you might find that the Netherlands hidden gems end up being the parts you remember most.

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